It is very easy to influence a growing child. Multiple sources like popular media and advertisements about teeth whitening, skin lightening, hair shining, and such can shape their thinking in many ways. Media of this kind can exercise a lot of damage on growing girls. A girl might use marketing standards as idealistic female standards and use them as benchmarks in her own self-assessment. Similarly, item girl songs with their dehumanizing view of women, and typical saas-bahurelationships in serials - inform girls about women’s perceived and expected roles in society.
Is it not our duty then to arm our daughters with the knowledge required to critically engage with the objectification and subordination of women that media feeds into us?
As long as we continue to buy into the "Fair and Lovely" narrative, we will not be able to boost confidence in our girls despite their physical appearance.